Market test results cited by Ralston Purina state that the candy has achieved a 96 per cent awareness level among children aged six to 13 without national advertising. The two-bag, two-opening cereal box is an industry first , according to the company. According to an article published in Advertising Age, Ralston Purina is following its past strategy of heavy ad spending during the first six months following the introduction of a licensed cereal product.
Colors are split down the middle of the front panel of Nerds cereal to denote the two flavors in each box. The two-fold purpose was to offer a choice of more than one highly flavored cereal in one box and encourage the consumer to eat the cereal as a snack. The objectives of the user, Ralston-Purina were two-fold: offer a choice of more than one highly flavored cereal in one box and encourage the consumer to eat the cereal as a snack.
I remember this ceeral well. Being an artist, it was fun to have the comics not exactly the hot ones of the day however but the ceeral—oh MAN! Something akin to hopped up Fruit Loops or Trix. Upon opening the box you could smell this ceeral from 9 ft away. It was so pungent that I went back and bought many more boxes and had a party wrapped around it. The healthiest breakfast cereal is made from whole grains and is high in fibre and low in added sugar.
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Ben Davis February 4, Can you still buy Nerds cereal? Does Walmart sell nerds? Are nerds still made? Is there a Nerds cereal? Are nerds smart? Will cereal make you gain weight?
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