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Gloucester Tebay Cairn Lodge Norton Canes M6 toll. Wetherby Annandale Water A74 M. The new Compass was itself a large business. As well as having acquired many brands from Granada, they had their own, including those ran by Select Service Partner. Moto renegotiated franchise agreements with some of its former sister brands, but took advantage of being free to experiment with rivals too.
Very few new motorway services opened in the late s. Their project at Wetherby claimed to be the greenest service station in the UK, and uses a model which has since been copied by other Moto projects, most notably Cherwell Valley. Also in , they bought services at Winchester and tried to buy two First services, but the latter plan fell through. In , Moto acquired the independent services at Leeming Bar.
Since they have developed plans for many new services, of which Rugby was built and opened in Moto made several efforts to find a restaurant format that worked. None of these seemed to strike a chord with Moto, and instead fast food units took over.
Following their predecessor's acquisition of two separate truckstops in early to safeguard their market share against forthcoming road improvements in each area, those being Lymm and Barton Park , some Poplar branding was carried over from Lymm to Barton Park.
The internal branding at each site has since moved towards the standard Moto affair. When Moto were introduced, Compass said they would be rolling the brand out across Europe, with up to 20 continental Motos opening.
A report claimed that Moto ran 22 sites in Spain, Luxembourg and Italy, but this may have been a misunderstanding. In March , Compass entered into a joint venture with Italian firm Cremonini, to use the Moto brand at a new network of Italian service areas. A pilot Moto site opened at Bazzera Nord in July , while 11 sites were rebranded from fellow Compass firm Autoplose.
It spoke highly of its commitment to customer service, focusing on quality of service, a relaxing experience and quick service speeds. The combined firm's intention was to expand fast: Italian motorway service areas were based on contracts, and hundreds of existing contracts were due to expire in the coming years.
The Compass-Cremonini partnership ended in May , and Cremonini purchased the rights to use the Moto name for a further five years. In January , Cremonini announced that their Chef Express brand, which had mostly operated on Italian trains, would be used to replace Moto that year.
Two service areas in Austria had been run by Autoplose and were now owned by Moto SpA, but the Moto name was never used there. It was run with Cofiroute, a French motorway operator. The amenity building was more like a large forecourt sales shop, but the Moto branding was removed in Moto's logo of a relaxed traveller right has been used ever since the company was first created.
Their corporate colour was a shade of turquoise until , when a monochrome colour scheme was introduced. When the Moto brand was first introduced, each service station was given a tall sign by its main entrance, known as 'the goalpost'.
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