Once upon a time, multidimensional, just-happen-to-be-gay characters did exist on reality TV. Before the days of Richard Hatch and RuPaul, there was The Real World , the godfather of modern reality programming and the first to dive deep into what it meant to grow up gay. Danny was one of the first masculine depictions of a gay male on reality TV, and the first whose identity wasn't tied to AIDS or being disowned.
Danny made being gay seem like it was No Big Deal, and apparently I wasn't the only one who idolized him -- even America's gay sweetheart, Neil Patrick Harris, has said Danny inspired him to come out. But unfortunately, Danny is one of the few footnotes in the history of understated gay male reality stars. The Real World soon bid adieu to the just-happens-to-be-gay archetype, at the same time abandoning its mission to create conversation about sexuality, gender, and race.
Instead, the network shifted toward a new generation of Real World ers, casting hair-pulling, tequila-swigging party chicks and frat bros in locales like Cancun and Vegas.
Meanwhile, in , reality TV producers finally found a ratings-friendly spot for gay men when Queer Eye for the Straight Guy hit the scene on Bravo. Soon, every woman had herself a Gay Best Friend, and her sidekick often doubled as a stylist, makeup artist, or interior designer. Fast forward to the Real Housewives franchise, wherein for the greater part of the last decade, Bravo has made a half-billion-dollar franchise out of seemingly deplorable women who just happen to be propped up by their doting GBFs.
In Logo decided to take the Bravo template and turn it on its head, plucking out the gay best friends and granting them their own fabulous reality platform. With "Fierce TV" as its new slogan, Logo abandoned its Subaru-heavy, lesbian-leaning, activist roots and led with gay -- in a big, big way. On August 2, , Logo launched VisibleVote Presidential election.
On November 5, , Logo launched the second phase of its site re-design. On October 27, a redesigned NewNowNext. Helio has since been absorbed into Virgin Mobile. In December Logo began offering content for download on Wal-Mart's service. In February , Logo also started publishing shows for download with BitTorrent [3]. Logo programming has been available on the Roost service since the time of its official launch.
In early , Puccini for Beginners became the first film released in theaters in conjunction with Logo. Their second film was released in , the film version of the Noah's Arc television series entitled Noah's Arc: Jumping the Broom.
Logo offered several audio and video podcasts through the podcast section of the iTunes Store. As of January archives of some of Logo's podcasts remain on the iTunes Store but none have been updated since What is driving the conversation is Ru and shows like it. It was going back to our core gay roots.
One of the problems that Logo had in the beginning is the fact that there are so many subsets of the LGBT community: gay, lesbian, bisexual, transgender, old, young, urban, rural, white, black. They tried to appease everyone and in the end appeased no one. How did you go about tackling that problem this time around? My mission is make great content that resonates with a passionate audience and sparks conversation and makes you laugh and makes you feel and that interests every member of our community, LGTQA.
To me, I want those guys to succeed and I want us to succeed. But they speak in a very different voice. Every one of our shows has great characters. I think what they were able to create with that franchise is amazing. What did you do when you first took over Logo in addition to your MTV2 responsibilities?
We signaled to the audience, we are open, we are here for you, we are your home. You want to come and be gay the whole time, we are here. But it started form there. We are the place to come and let loose and have fun and be with your friends and celebrate that.
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